• Leading the design of Sense Recruiting CRM, which serves enterprise customers worldwide.
• Took charge of integrating the Skillate ecosystem into Sense's design system after the company’s acquisition of Skillate.
• CRM: Worked on various projects including candidate surveys, task management dashboards, and jobs dashboards to improve user experience.
• Analytics: Designed data visualizations and dashboards to help businesses track key metrics, including recruiter productivity, interview outcomes, and candidate performance.

• Directed comprehensive UX enhancements for the FreshSales CRM platform
• Improved the quote and deal management UX flows, reducing task time by 40%
• Overhauled tax setup, making it straightforward and improving operational efficiency.

• Orchestrated the design vision, resulting in a 20% user base growth within a year
• Led a diverse team of UX/UI designers, and researchers ensuring alignment with company objectives and user needs
• Championed a user-centric design approach, leveraging empirical data, user research, and iterative feedback loopsÈ Built a unified Design System, impacting 250,000 learners
• Mentorship & Team Growth: Played a pivotal role culture building and professional growth of the design team

At MyCaptain, we saw an opportunity to innovate our user onboarding process. The main challenge was the lengthy forms that were discouraging users. This signaled a need for a more engaging and user-friendly onboarding experience. As the Design Manager at MyCaptain, I led an initiative to transform our onboarding process into a dynamic and interactive experience. We wanted to move beyond the traditional form-filling process and create a platform that encourages users to share detailed information about their skills and knowledge. This led to the idea of a Digital Resume - a dynamic platform for users to showcase their skills and knowledge they acquire with MyCaptain, coupled with storytelling animations that illustrate their progress.

After implementing the new onboarding process, we saw a significant improvement in user engagement and satisfaction. Users were more motivated to complete the onboarding process, and they found the new storytelling features to be more engaging. The redesigned onboarding process was also more intuitive and user-friendly, making navigation easier for users.

We conducted extensive user research to understand the pain points of the current onboarding process. Here's what users shared:

We aimed to simplify the onboarding process by splitting it into two parts: user onboarding and course onboarding. This was to prevent users from feeling overwhelmed by the amount of information they had to provide at once.

We introduced storytelling elements into the onboarding process and a visual animation that created a digital resume as users filled out their form. This made the process more engaging for users.

We personalized the course onboarding process with a video where the co-founder and mentors welcome the users. Users then take an oath/pledge and choose a track: "upskilling or placements."

We conducted testing with 30 participants and received valuable feedback that helped us refine the onboarding process:

However, we also identified areas for improvement:

This project was a valuable learning experience. It taught me the importance of user-centric design and iterative testing. I learned that even small changes can significantly improve the user experience if they address the right problems. The introduction of storytelling elements and a visual animation that created a digital resume as users filled out their form was a novel approach that proved to be very effective.

Team: I would like to give credit to my team, who helped make my vision possible: Sarath (Lead Frontend Developer), Krithika (Lead Product Designer), Krishna (UI Designer), Sharanya (UX Researcher)

Improved Onboarding, reducing drop-off by 30% for 1M learners

As a Design Manager at MyCaptain, I recognized the need for a unified design language as we experienced rapid growth and expansion. I led the development of the Soul Design System, a tool aimed at ensuring visually cohesive and user-friendly experiences across all our products and services.

The Soul Design System had a transformative impact on our design and development workflow:

We recognized the challenge of managing a myriad of functions and outcomes in our design department due to the rapid growth and diversification of MyCaptain. The absence of a consistent design language made it difficult to balance innovation with performance, and the need for a unified system became increasingly apparent.

Our objective was to create the Soul Design System, a tool that could ensure design consistency while facilitating a user-friendly and intuitive design experience. This would enhance overall user satisfaction.

Goal 1: Establishing a Unified Design Language

We aimed to create a unified design language that would serve as the foundation for all our products. This involved defining consistent typography, color schemes, and component designs that reflected our brand identity and enhanced usability.

To reduce redundancy and accelerate our design process, we developed a library of reusable components. These components were designed to be versatile and adaptable, ensuring they could be used in a variety of contexts across different products.

Recognizing the power of motion design in enhancing user experience, we designed the Soul Design System to support and incorporate motion design. This allowed us to create more dynamic, engaging interfaces, adding another dimension to our design language.

Testing with Maze: Enhancing Usability and Gathering User Feedback

During the development of the Soul Design System, we utilized Maze, a user testing and research platform, to ensure usability and collect valuable feedback.

The development of the Soul Design System was a significant milestone in MyCaptain's growth. It reinforced the importance of a unified design language, demonstrated the value of reusable components, and highlighted the impact of comprehensive design guidelines on efficiency and consistency. The incorporation of motion

Designing a scalable Design System to reduce development time by 40%

Our journey with Damnnnn began with a fascination for bite-sized content, specifically micro-blogs, inspired by the work of Chris Do on Instagram. In today's fast-paced, information-heavy world, we recognized the power of these quick, digestible content pieces. From this insight, Damnnnn was born—an app designed to share knowledge nuggets in an intuitive, engaging, and ad-free environment.

In the conceptualization and execution stages, we focused on creating a platform that not only delivers content but also allows users to create and share their own. The Mighty List—a space where users can curate links to their favorite internet resources such as books, TED talks, tools, and podcasts, and share them with the world—was designed to further enhance the learning experience and foster a sense of community among users.

Users should be able to create anything they want from "Quiz, Audio Bite, Video Bite, Image, Text" right inside the app. To address this, we aimed to improve the content creation process, making it more intuitive and user-friendly.

Users expressed a desire for more interaction with other learners. To solve this, we planned to enhance the community features of the app, allowing users to share and discuss their learning materials more easily.

Recognizing the need for a more dynamic and comprehensive learning method, we introduced the "Mighty List". This feature allows creators to curate a list of resources associated with a link, enabling learners to access a wide variety of learning materials. The Mighty List can include anything from top tools, top resources, recommended books, podcasts, and more.

We brainstormed several ways to implement the Mighty List. Option 1 was to have a separate section for the Mighty List on the creator's profile. Option 2 was to integrate the Mighty List within each content piece. Option 3 was to have a dedicated Mighty List page that aggregates all lists from different creators.

After careful consideration, we decided to go with Option 3, creating a dedicated Mighty List page. This would allow learners to access a wide variety of resources in one place, and it would also provide creators with a platform to share their expertise and recommendations.

Technically, this project allowed us to explore the power of bite-sized learning in a digital environment. More broadly, the project reinforced the value of user-centric design. The changes we made were not visually drastic, but they significantly improved the user experience. This taught us that impactful redesigns focus on solving the right problems, not just making large-scale changes.

The projectalso highlighted the importance of iterative design and testing, shaping our approach to future design projects. We've created a unique learning platform that not only facilitates the sharing of knowledge in an intuitive manner but also promotes community engagement through features like the Mighty List. We're proud of what we've built and are eager to continue improving and expanding our platform.As the founder and lead product designer, I had the opportunity to be hands-on in both the ideation and the execution stages. I guided the development of Damnnnn, taking it from concept to creation. I would like to extend my gratitude to the entire team who made this vision possible.And yes we made it to the top on Product Hunt!

Building a bite-sized social learning app from zero to 5K active users

At MyCaptain, we identified an opportunity to overhaul our Learning Management System (LMS) to better cater to our mentees. The central challenge was the low course completion rates, signalling a need to revamp our user experience to engage our mentees more effectively and foster an improved learning environment.

As the Design Manager and Lead Designer, my responsibility was to steer my dedicated team towards transforming our LMS into a vibrant, interactive platform. Our vision was not just to serve as an information repository, but to become an empowering tool for our mentees, encouraging healthy competition and kindling a genuine passion for learning.

We conducted 40+ user interviews with learners from diverse courses at MyCaptain to gather insights about their experiences with the current LMS. Here's what they shared:

Users found it difficult to navigate through the platform and locate specific learning materials. To address this, we aimed to improve the navigation bar for more intuitive access to different sections of the LMS.

Additionally, we decided to introduce a separate page for 'Projects', making it easier for users to find and manage their project work.

Ideation:To improve navigation, we brainstormed several options for how we could structure the LMS. Option 1 was to keep the current structure but improve the navigation bar. Option 2 was to introduce a sidebar for navigation. Option 3 was to introduce a separate 'Projects' page. Option 4 was to use a dropdown menu for navigation.After some deliberation, we decided to eliminate Option 4, as we found that it was harder to navigate using a dropdown menu compared to a navigation bar or sidebar. Furthermore, the dropdown menu took up a lot of screen space, making it less scalable.

The current notice board style layout was not engaging enough for users. We decided to switch to a list view, which would present information in a more organized and digestible manner, thereby driving better engagement.

Ideation: To improve navigation, we brainstormed several options for how we could structure the LMS. Option 1 was to keep the current structure but improve the navigation bar. Option 2 was to introduce a sidebar for navigation. Option 3 was to introduce a separate 'Projects' page. Option 4 was to use a dropdown menu for navigation. After some deliberation, we decided to eliminate Option 4, as we found that it was harder to navigate using a dropdown menu compared to a navigation bar or sidebar. Furthermore, the dropdown menu took up a lot of screen space, making it less scalable.

Users found it hard to track their progress and understand their learning journey in the program. To solve this, we planned to replace the generic course journey with a calendar view. This would provide users with a clear visual representation of their progress and upcoming tasks, helping them manage their time and expectations better.

To help users better understand their program, we considered several options for presenting the course journey. Option 1 was to improve the current course journey with more details. Option 2 was to introduce a progress bar. Option 3 was to use a calendar view. Option 4 was to use a timeline view.

After some thought, we decided to go with Option 3, the calendar view, as it provided a clear and intuitive visual representation of the user's progress and upcoming tasks.

Technically, this project allowed me to explore gamification in e-learning, with features like leaderboards and weekly checklists enhancing user engagement.

More broadly, the project reinforced the value of user-centric design. The changes we made were not visually drastic, but they significantly improved the user experience. This taught me that impactful redesigns focus on solving the right problems, not just making large-scale changes.

The project also highlighted the importance of iterative design and testing, shaping my approach to future design projects.

Also super credits to my team, who are making my vision possible: Mohan (Lead Product Designer), Prashanth (Jr Product Designer)

Hey there! I'm Shai