Designing a scalable Design System to reduce development time by 40%

I'm passionate about crafting meaningful digital experiences that empower users, especially on large-scale platforms. My professional philosophy blends systems thinking with data-driven insights to solve complex problems and deliver tangible results.

Leading AI Experiences for Voice Agents & Recommended Actions.

• Leading the design of Sense Recruiting CRM, which serves enterprise customers worldwide.
• Took charge of integrating the Skillate ecosystem into Sense's design system after the company’s acquisition of Skillate.
• CRM: Worked on various projects including candidate surveys, task management dashboards, and jobs dashboards to improve user experience.
• Analytics: Designed data visualizations and dashboards to help businesses track key metrics, including recruiter productivity, interview outcomes, and candidate performance.

• Directed comprehensive UX enhancements for the FreshSales CRM platform
• Improved the quote and deal management UX flows, reducing task time by 40%
• Overhauled tax setup, making it straightforward and improving operational efficiency.

• Orchestrated the design vision, resulting in a 20% user base growth within a year
• Led a diverse team of UX/UI designers, and researchers ensuring alignment with company objectives and user needs
• Championed a user-centric design approach, leveraging empirical data, user research, and iterative feedback loopsÈ Built a unified Design System, impacting 250,000 learners
• Mentorship & Team Growth: Played a pivotal role culture building and professional growth of the design team

Focused on enhancing the experience for customers in the U.S.

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Redesigning Quote Builder at Freshworks for 1,900+ Enterprise Users

Helping Product folks build bragworthy portfolio websites. 

Designfolio: No-Code Portfolio Builder for 9,000+ Users (An Idea I Brought to Life)

Improved Onboarding, reducing drop-off by 30% for 1M learners

Building a bite-sized social learning app from zero to 5K active users

At MyCaptain, we identified an opportunity to overhaul our Learning Management System (LMS) to better cater to our mentees. The central challenge was the low course completion rates, signalling a need to revamp our user experience to engage our mentees more effectively and foster an improved learning environment.

As the Design Manager and Lead Designer, my responsibility was to steer my dedicated team towards transforming our LMS into a vibrant, interactive platform. Our vision was not just to serve as an information repository, but to become an empowering tool for our mentees, encouraging healthy competition and kindling a genuine passion for learning.

We conducted 40+ user interviews with learners from diverse courses at MyCaptain to gather insights about their experiences with the current LMS. Here's what they shared:

Users found it difficult to navigate through the platform and locate specific learning materials. To address this, we aimed to improve the navigation bar for more intuitive access to different sections of the LMS.

Additionally, we decided to introduce a separate page for 'Projects', making it easier for users to find and manage their project work.

Ideation:To improve navigation, we brainstormed several options for how we could structure the LMS. Option 1 was to keep the current structure but improve the navigation bar. Option 2 was to introduce a sidebar for navigation. Option 3 was to introduce a separate 'Projects' page. Option 4 was to use a dropdown menu for navigation.After some deliberation, we decided to eliminate Option 4, as we found that it was harder to navigate using a dropdown menu compared to a navigation bar or sidebar. Furthermore, the dropdown menu took up a lot of screen space, making it less scalable.

The current notice board style layout was not engaging enough for users. We decided to switch to a list view, which would present information in a more organized and digestible manner, thereby driving better engagement.

Ideation: To improve navigation, we brainstormed several options for how we could structure the LMS. Option 1 was to keep the current structure but improve the navigation bar. Option 2 was to introduce a sidebar for navigation. Option 3 was to introduce a separate 'Projects' page. Option 4 was to use a dropdown menu for navigation. After some deliberation, we decided to eliminate Option 4, as we found that it was harder to navigate using a dropdown menu compared to a navigation bar or sidebar. Furthermore, the dropdown menu took up a lot of screen space, making it less scalable.

Users found it hard to track their progress and understand their learning journey in the program. To solve this, we planned to replace the generic course journey with a calendar view. This would provide users with a clear visual representation of their progress and upcoming tasks, helping them manage their time and expectations better.

To help users better understand their program, we considered several options for presenting the course journey. Option 1 was to improve the current course journey with more details. Option 2 was to introduce a progress bar. Option 3 was to use a calendar view. Option 4 was to use a timeline view.

After some thought, we decided to go with Option 3, the calendar view, as it provided a clear and intuitive visual representation of the user's progress and upcoming tasks.

Technically, this project allowed me to explore gamification in e-learning, with features like leaderboards and weekly checklists enhancing user engagement.

More broadly, the project reinforced the value of user-centric design. The changes we made were not visually drastic, but they significantly improved the user experience. This taught me that impactful redesigns focus on solving the right problems, not just making large-scale changes.

The project also highlighted the importance of iterative design and testing, shaping my approach to future design projects.

Also super credits to my team, who are making my vision possible: Mohan (Lead Product Designer), Prashanth (Jr Product Designer)

To improve navigation, we brainstormed several options for how we could structure the LMS. Option 1 was to keep the current structure but improve the navigation bar. Option 2 was to introduce a sidebar for navigation. Option 3 was to introduce a separate 'Projects' page. Option 4 was to use a dropdown menu for navigation.

After some deliberation, we decided to eliminate Option 4, as we found that it was harder to navigate using a dropdown menu compared to a navigation bar or sidebar. Furthermore, the dropdown menu took up a lot of screen space, making it less scalable.

To help users better understand their program, we considered several options for presenting the course journey. Option 1 was to improve the current course journey with more details. Option 2 was to introduce a progress bar. Option 3 was to use a calendar view. Option 4 was to use a timeline view.

Designing a scalable Design System to reduce development time by 40%

Shai Krish